Product Designer
Based in Toronto, ON (GMT - 5)

I’m Shey, a product designer who thrives on messy workflows, legacy systems, blank canvases, and ships experiences that make sense.

I design the hard parts.

Selected Work.

01 - 04 / Selected projects
Project 01 / Simplii financial

Simplii Financial

Turning disconnected legacy tools and dozens of internal processes into one consistent, modern platform.

Digital Banking
Design Systems
Workflow UX
Simplii Financial Interface Preview
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Role
Product Designer
Projects
Client Requests & Deep Dive
Focus
Service workflows & design systems
Contribution
Workflow redesign & unified platform alignment
Project 02 / CIBC

CIBC

From business requirements to developer handoff: designing and modernizing internal enterprise platforms.

Enterprise UX
Workflow Design
Product Design
CIBC Interface Preview
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Role
Product Designer
Projects
mMortgage, RDD & VDM
Focus
Enterprise workflow design & component systems
Contribution
Discovery-to- handoff design & reusable Figma asset library
Project 03 / Litespace

Litespace

Design to live site: redesigning and building a startup’s marketing website, CMS included.

SaaS
Product Design
Workplace Experience
Litespace Interface Preview
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Role
Product Designer (Design + Webflow Build)
Project
HR SaaS platform website
Focus
Web design, Webflow & SaaS
Contribution
Page design, CMS collections & responsive Webflow implementation
Project 04 / SocialHRCamp

SocialHrCamp

From competitor research to live site: a Webflow-built home for HR events across North America and beyond.

UX Research
UX/UI Design
Event Experience
SocialHRCamp Interface Preview
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Role
UX/UI Designer & Webflow Developer
Project
HR events website
Focus
Event experience, usability & Webflow
Contribution
Competitor research, information architecture, UI design & Webflow build
About Me

From dentistry to product design

I trained as a dentist, where I learned to listen closely, diagnose the real problem, and work carefully under pressure. When lockdown paused everything, I taught myself design, and found the same loop in a new form: understand the person, find the problem, build the fix.
Today I design for complex products, from early-stage startups to enterprise banking platforms, turning tangled workflows into experiences that make sense.

Dentistry
Clinical training in understanding people, diagnosing problems, and working carefully under pressure.
Teaching Myself Design
Lockdown led me to web design, clinic marketing, and UX/UI, then a founding design role at an ed-tech startup.
Product Design
Startups to enterprise banking: designing, modernizing, and shipping complex workflows.
An aerial photo of the city of Toronto
Expertise / Capabilities
01 - 03
01.

Research & Discovery

Stakeholder Discovery
Competitor Research
Information Architecture
Workflow Optimization
02.

UX & UI Design

Interaction Design
Wireframing & Prototyping
Design Systems
Component Libraries
Accessibility
03.

Tools & Delivery

Figma & Design Ops
Webflow Design & Build
Cross-functional Collaboration
Design-to-Dev Handoff